TLV Media Announces Comprehensive Publisher Platform
Global Display Optimization Leader Launches Platform with Revenue Enhancement Tools for Online Publishers
TEL AVIV, Israel, May 30, 2012 /PRNewswire/ --
TLV Media, leading display optimization platform, today announced the release of a comprehensive, stand-alone Publisher Platform. The advanced platform offers publishers revenue maximizing tools, inventory management insights and enhanced support, all within an intuitive interface for managing advertising revenues.
With the launch of the new platform, all publishers can now register to benefit from TLV Media's exclusive optimization technology which combines multiple optimization methodologies to yield the highest possible ROI for advertisers and maximize publishers' revenues. TLV Media's unique technology automates the optimization of display campaigns, yielding an average of 83% more conversions over the same campaign compared to other networks.
Offering RTB, creative quality control and rapid ad serving, the new publisher platform includes a dashboard for managing revenue information, campaign data reliability check-up, streamlined billing and payment processes and the ability to create detailed performance reports. As part of the revenue maximizing tools, TLV Media today also releases premium ad units designed to increase ad revenues for publishers who want to monetize untapped properties on their site. On top of IAB standard banner sizes, the premium ad units include On-video, On-game, In-image and Slider ads.
"The new platform is part of our ongoing focus on helping publishers better monetize their online properties," says Ohad Gliksman, TLV Media CEO. "We continue to offer publishers more than just competitive CPMs and unmatched optimization, with a new robust ad revenue monitoring and reporting platform, giving publishers the benefits of our optimization technology, RTB, data mining and statistical analysis capabilities."
TLV Media's new publisher platform is available for registered publishers with TLV Media. The company plans to release additional features to the system, including alerts, insight sharing tools and additional monetization and control tools.
About TLV Media
TLV Media is the market leader in running and optimizing performance based campaigns over display media. Founded in 2008 by a team of entrepreneurs experienced in internet marketing, technology and business development, TLV Media's vision is to improve performance based advertising over the internet using state of the art technologies which automate the advertising process. Throughout the entire lifecycle of advertising campaigns, TLV Media's technology monitors, analyzes and improves results. Optimizing over 15 billion impressions monthly worldwide, TLV Media helps its customers generate positive ROI online. Visit: http://www.tlvmedia.com
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