BLP Commerce, Inc. Retains 5W Public Relations as PR Agency of Record

BLP Commerce Partners with 5WPR to Encourage Future Growth and Expansion Within Green Living and Sustainability Sector

ORLANDO, Fla., March 7, 2012 /PRNewswire/ -- BLP Commerce, Inc., a family of environmentally and socially responsible brands, is pleased to announce an extension of its marketing efforts as the company appoints 5W Public Relations, one of the 25 largest independently owned PR firms in the US, as its agency of record.

With the core of the business being online sales of certified organic and sustainable products grown or produced in both North and South America, BLP Commerce, Inc., the parent company of OrganicBouquet.com, EcoFlowers.com, Total Floral, Xtranet Solutions, was founded in June 2011 with the goal of becoming a leading provider of high-quality environmentally and socially responsible products and services that make a positive influence on our planet. With a consumer base comprised of highly educated, socially and environmentally conscious consumers who want to make choices that matter, BLP Commerce will continue to grow through acquisition programs encompassing an online eCommerce model using best eCommerce practices, as well as traditional distribution through national retail channels.

5WPR will execute a comprehensive program built to strengthen brand awareness and increase web traffic, reinforcing brand advocacy among socially and environmentally conscious consumers. Public Relations is an important component of the communications plan that will enable BLP Commerce to share its story and family of brands with consumers across the globe. 5WPR will focus its efforts on BLP Commerce's flagship brand, OrganicBouquet.com, developing a strategic program that highlights new brand initiatives, organic and sustainable production processes, product launches, collaborative relationships and more.

"Having worked in the past with 5WPR to promote OrganicBouquet.com, we are confident and excited to continue our relationship with this results-driven PR agency," said Robert McLaughlin, Founder and CEO of BLP Commerce, Inc. "As we enhance our communications efforts, we look forward to increasing awareness for our current family of brands and expanding through the acquisition of like-minded companies that add critical customers, ethically produced products and increased value for shareholders."

"At 5WPR, we value the mission of brands like BLP Commerce, Inc., who have expertly merged social and environmental responsibility with a profitable business model," said Ronn Torossian, president and CEO of 5W Public Relations. "Given our extensive experience creating successful campaigns within the eCommerce and green living spaces, we look forward to delivering top tier results, and growing the BLP Commerce family of brands."

ABOUT BLP COMMERCE, INC.

BLP Commerce, Inc. is a family of environmental and socially responsible brands. OrganicBouquet.com (www.OrganicBouquet.com) is the flagship brand, the largest online retail florist offering organic and eco-friendly gifts for all occasions. OrganicBouquet.com was recently added to Internet Retailer's prestigious Second Top 500 list, and EcoFlowers.com, the wholesale division for the brand, holds a farm direct supply of certified sustainable floral products. Allowing Organic Bouquet to expand into national retail accounts, BLP Commerce acquired Total Floral, a national wholesale floral company that targets the grocery store industry. Additional acquisitions include Xtranet Solutions, a green IT company based in Central Florida that is focused on managed services for its clients and is an authorized reseller for HP, Cisco, Microsoft and over 25 cloud service providers.

About 5W Public Relations

5W Public Relations (www.5wpr.com) is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients' specific business goals and objectives. 5WPR's energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list and the title of "fastest-growing agency" three years in a row. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications. Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One."

SOURCE 5W Public Relations

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