UBM Studios Wins Two Business Marketing Association of New York ACE Awards
UBM Channel's COMDEXvirtual Wins 2nd Place for Microsite Landing Page-Under $25,000 and UBM Built Environment's Collaborative BIM Series Wins 3rd Place for Social Media Twitter Campaign
CHICAGO, April 19, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that it has won two Business Marketing Association of New York ACE awards. The Awards recognize the year's top creative campaigns, the inspired talent who conceived them, and the agencies and clients who have successfully elevated brand and driven demand.
"We are very excited to have received top honors in this competition. These awards highlight our talented team as well as our strong commitment to digital environments," said Kate Spellman, President, UBM Studios. "We look forward to continuing to listen to the needs of our customers and developing future digital environments that help drive business forward."
The winning digital environments include:
- UBM Studios and UBM Channel won second place in the Microsite Landing Page-Under $25,000 category for COMDEXvirtual.com. COMDEXvirtual is a global IT channel industry event targeted to solution providers. The event addressed key issues pertinent to solution providers and presented with the latest wave of new technologies. UBM Channel partnered with UBM Studios to create a robust and interactive landing page and digital environment that was visually and functionally rich to support a large audience of simultaneous users. COMDEXvirtual hosted more than 4,300 attendees over the course of two days. The virtual event featured more than 40 speakers, a dozen keynotes, and nine on demand conference sessions. According to survey feedback, more than 90 percent of attendees suggested the content presented was relevant and interesting and thought the environment was intuitive and user friendly.
Michael O'Sullivan, Creative Director, UBM Studios said, "The landing page brings the COMDEXvirtual environment to life. It's an interactive gateway to the extensive UBM Channel environment. We created this intuitive interface with appealing visuals to encourage interest and interaction."
- UBM Studios and UBM Built Environment won third place in the Social Media Twitter Campaign category for the Collaborative BIM Series. The Collaborative BIM Series digital event series of four editorial focused webinars supported by the Building magazine brand (www.building.co.uk) and produced by the Client Solutions team (www.clientsolutions.co.uk). The webinar series was presented in UBM Studios' Webcast Theater. The seminar series created a platform to provide practical advice and guidance on the subject of BIM (Building Information Modelling) and featured an editorially-led online resource center, provided practical advice and guidance through a series of webinars as well as documents and links. Additionally, a prominent industry expert was appointed as the "social media chair" to promote the third webinar through Twitter. The webinar drew 797 live unique viewers as well as 197 on demand viewers. The average dwell time was 41+ minutes, there were 306 tweets (during and immediately after the webinar) and the Twitter reach was 30,000.
Earlier this month, UBM Studios won a min's Best of the Web award for UBM Electronics' All-Access Conference Pass application for the ARM TechCon™ event in the Tablet App -- Paid -- Interactive category.
For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or firstname.lastname@example.org.
UBM Studios, a UBM company, is the global leader in digital events, environments and communities. UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities. UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface. For additional information on UBM Studios, visit www.ubmstudios.com.
UBM Built Environment Client Solutions
UBM Built Environment Client Solutions creates bespoke marketing solutions for its clients. Through a consultative approach as well as market leading print, live and digital platforms, UBM Built Environment Client Solutions provides its clients with unique access to key decision makers in variety of markets. UBM Built Environment Client Solutions delivers an exceptional return on investment for its multi-platform solutions.
About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel.
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.
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