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IN RESPONSE TO CONSUMER DEMAND, ZICO PURE PREMIUM COCONUT WATER LAUNCHES 1 LITER CHOCOLATE
EL SEGUNDO, Calif., July 11, 2012 /PRNewswire/ -- ZICO Pure Premium Coconut Water introduces, by popular demand, its top selling chocolate flavor in a new 1 Liter package. Voted BevNet's "2011 Product of the Year", ZICO Chocolate coconut water is already a fan favorite. In response to its drinkers asking for more, more, more, the brand is launching the larger 1 Liter tetra pack right in time for summer to keep everyone hydrated and healthy.
The irresistible blend of coconut water, with a touch of coconut cream, a dash of cocoa and a hint of vanilla makes this possibly the best-tasting form of replenishment this side of the tropics! ZICO Chocolate lovers will be thrilled to get more than double the amount of coconut water per package. But consumers should not be fooled by the delicious taste, as each serving of ZICO Chocolate contains 20% less sugar than leading flavored coconut waters and 50% less sugar and calories than leading chocolate milks, making it a healthier alternative for those yearning for a chocolate fix.
ZICO Chocolate 14 oz. bottles have been flying off shelves since its introduction in March 2011, making it one of the brands bestselling products and the #1 or #2 (depending on the market) selling flavored coconut water in major markets across the country. The 1 Liter ZICO Chocolate tetra packs are available now at key national retailers with additional outlets and Amazon.com coming on soon.
"Given the success of ZICO Chocolate in our bottle, it was obvious people wanted more, including me!" says Mark Rampolla, CEO of ZICO Beverages, LLC. "Now this great tasting recovery beverage and healthy treat is ready made for refrigerators across the country."
ZICO Natural will continue to be offered in the family-friendly 1 Liter size as well as the 11 oz. cartons. Additionally, ZICO is available in five delicious flavors packaged in convenient 14 oz. resealable and recyclable on-the-go bottles.
About ZICO Beverages, LLC:
Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With five electrolytes, as much potassium as a banana and low acidity, ZICO is the all natural, refreshing way to hydrate and replenish. And because ZICO is the only major brand of pure premium coconut water available in both a tetra carton and a re-sealable, recyclable, on-the-go HDPE bottle, it truly is the ultimate hydration drink. ZICO is headquartered in El Segundo, Calif. For more information, please visit http://www.zico.com.
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