BAND-AID® Brand Adhesive Bandages Transform The Healing Experience With Launch Of Its New Magic Vision Application Platform
New Augmented Reality App Brings Disney's Muppets to the Palm of your Hand with Exclusive Content
SKILLMAN, N.J., May 23, 2012 /PRNewswire/ -- BAND-AID® Brand Adhesive Bandages, a leading iconic brand of Johnson & Johnson Consumer Companies, Inc., today unveiled BAND-AID® Brand Magic Vision App featuring Disney's The Muppets. This one-of-a-kind application and platform uses augmented reality (AR) technology to provide parents with an unprecedented ability to entertain their kids during the traumatic moment of getting hurt in a way like never before. By downloading the app, parents and children can scan any of the BAND-AID® Brand Adhesive Bandages strips and boxes featuring Disney's The Muppets to transport themselves through a magical portal into three distinct adventures and performances from the Muppets.
The BAND-AID® Magic Vision app featuring Disney's The Muppets uses AR technology to merge a child's real-life surroundings with graphics displayed on the digital screen that unlock a special world where the Muppets characters appear on your device in stunning view. Whether singing along to Kermit the Frog's serenade, striking a pose with Miss Piggy or aiding The Great Gonzo on his daring act of lunacy, the AR app is designed to entertain and make Muppets fans forget about their boo-boos. The free app is now available for iOS devices (iPhone 4/s or iPad 2+) in the Apple App Store.
"For nearly 100 years, parents have relied on BAND-AID® Brand to help heal their kids' cuts and scrapes which means we have also become a part of those special, soothing and nurturing moments," said Hugh Dineen, vice president, Johnson & Johnson Consumer Companies, Inc. "Whether through our fashion-forward bandages or through this new technology-forward app, BAND-AID® Brand is committed to providing unexpected delight during the healing process."
"The incredible success of 'The Muppets' movie shows that Kermit, Miss Piggy and gang are as popular as ever," said Embola Ndi, vice president of consumable goods, Disney Consumer Products. "With the new BAND-AID® Brand Magic Vision application featuring Disney's The Muppets, we are able to reach parents and kids in a new way by turning an everyday healing moment into a fun, captivating experience."
The BAND-AID® Magic Vision app featuring Disney's The Muppets was developed through a collaboration between BAND-AID® Brand and Disney. Through this collaboration, BAND-AID® Brand worked with Disney as well as cutting-edge technologists to create a long-term digital platform that offers a unique channel for interaction between consumers and the two brands. Co-developed by BAND-AID® Brand's advertising agency, JWT, the app was built on Qualcomm's Vuforia SDK platform, and effectively turns a BAND-AID® Brand Adhesive Bandages into a media platform using the power of an iPhone. The app also lets users take and store live action pictures with the Muppets and directly connect to the BAND-AID® Brand Facebook page.
For additional information about the BAND-AID® Magic Vision app featuring Disney's The Muppets, consumers can visit http://www.band-aid.com/magicvision.
About BAND-AID® Brand Adhesive Bandages
BAND-AID® Brand Adhesive Bandages, leading iconic brand of Johnson & Johnson Consumer Companies Inc., have long been a staple in a family's first-aid kit as a source of healing, comfort and protection, and as the brand has expanded over the years, so too has the technology and innovation behind it. BAND-AID® Brand has moved from offering strictly bandages to becoming a brand that offers a wide variety of products to meet the diverse needs of today's active families and their lifestyles. For more information visit www.band-aid.com and "like" BAND-AID® Brand on Facebook at www.facebook.com/bandaid.
For more information, please contact:
BAND-AID® Brand Adhesive Bandages
Edwige Buteau (for BAND-AID® Brand Adhesive Bandages)
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