Nestle® Drumstick® Drops an Ice Cream Bunker to Kick Off the First Day of Summer, Bringing Free Products to Surprised New York Residents
Bunker will unlock only when New Yorkers hula hoop simultaneously, celebrating summer fun
OAKLAND, Calif., June 20, 2012 /PRNewswire/ -- Nestle® Drumstick® The Original Sundae Cone® is encouraging everyone to celebrate the official kick off to summer today by dropping a locked bunker full of Nestle Drumstick cones in Washington Square Park. Only the summer spirit and tens of New Yorkers hula hooping simultaneously will unlock the bunker, bringing hundreds of free Nestle Drumstick cones to the public. Nestle Drumstick lovers, including comedian and social media influencer Mark Malkoff, beat the start of the summer heat by enjoying a Nestle Drumstick cone, America's favorite Original Sundae Cone, and participating in some good 'ole fashion summer fun.
"Picture a group of a hundred New Yorkers hula hooping at the same time to unlock a bunker and then pop – it unexpectedly opens -- what a cool way to usher in the summer months," said Jake Abel, Marketing Associate at Nestle Drumstick. "We believe summer isn't just a season, it's a state of mind and Drumstick hopes people can celebrate the carefree kind of summer days today and every day of the year."
This summer Nestle Drumstick fans can enjoy a variety of flavors -- from nutty to crispy to chocolatey, there is a delicious creation for all palates. For those craving the combination of salty and sweet, the Nestle Drumstick brand recently introduced Super Nugget and Pretzel Dipped cones:
- Nestle Drumstick Super Nugget – Features more of the chocolatey nugget at the bottom of each cone for even more fun and longer enjoyment.
- Nestle Drumstick Pretzel Dipped – Is savory perfection, the salty pretzel topping complements the cone and will have sweet-and-salty buffs everywhere giving it two drums-up!
- Nestle® Drumstick® Lil' Drums™ – Caramel Delights – Who says you can't have it all? The snack size Nestle Drumstick Lil'Drums brand introduces Caramel Delights -- creamy 120-calorie treats big enough to satisfy any craving. Adding two more delicious gooey flavors to their already existing flavors, artificially flavored Vanilla Caramel Crunch and Caramel Graham, they'll have you spinning in caramel joy.
The new creations are available now nationwide. For local availability, please visit www.Drumstick.com and use the flavor finder® at the bottom of the page to search local retail stores. For special access to coupons and promotions, fans of the Nestle Drumstick brand can connect on Facebook at www.facebook.com/drumstick.
A Toast to Summer
All summer long, consumers are invited to "Raise A Cone" on the Facebook page and join the biggest, funnest toast to the first day of the nation's favorite season: Summer! For more information and to join the fun, visit www.facebook.com/drumstick.
About Nestle Dreyer's Ice Cream Company
Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit www.nestleusa.com.
In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.
All trademarks are owned by Societe Produits Nestle S.A., Vevey, Switzerland, or used with permission.
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