CASTLE ROCK, Colo., April 30, 2012 /PRNewswire-iReach/ -- In a perfect union between mywedding.com, one of the fastest growing online wedding resources in the world, and Shane Co., the largest privately held jeweler in the United States, the two companies have officially announced the launch of the Shane Co. Wedding Club, a co-branded online resource that automatically connects bridal couples who purchase Shane Co. jewelry to exclusive services, tools, and discounts to help them get the most out of wedding planning.

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As two well-established companies headquartered in Colorado, the partnership demonstrates the commitment both mywedding.com and Shane Co. share in providing innovative ways to offer more value to the local bridal customer. "There are so many benefits to the Club," said Tom Shane, owner and founder of Shane Co., "not least of which the fact that [couples] could save thousands of dollars on their big day."

Through special promotions, comprehensive support, and a powerful platform uniting brides with vendors, the Shane Co. Wedding Club meets the needs of the modern-day bride as well as the exceptional wedding professional eager to book more business. "We are really excited to be powering the Shane Co. Wedding Club as most of us here grew up knowing and trusting the brand, and many of us, including my wife and me, purchased our wedding rings from Shane Co.   As an online leader in wedding-related information, joining forces with the leading retailer of fine jewelry further reinforces both of our positions in our respective spaces, and provides a unique and invaluable service to our bridal couples," adds Woody Pastorius, chief executive officer of mywedding.com.

When a couple purchases an engagement ring or wedding set at Shane Co., they are instant members of the Wedding Club powered by mywedding.com. Benefits include huge savings from local and national wedding professionals and suppliers, access to special events and bridal shows, an online wedding advisor who can answer all wedding-related dilemmas, and the ability to set up a free, personalized wedding web site that the bridal couple can tailor to match their lifestyle and personal brand.

Simultaneously, the Shane Co. Wedding Club powered by mywedding.com allows small wedding-oriented businesses to align themselves with both the fastest growing online wedding resource and the country's largest privately-held jeweler, gaining extensive exposure to a targeted, locally-relevant bridal pool at the very beginning of the engagement process. Recent industry statistics show that over 80 percent of bridal couples utilize the internet to plan their weddings, particularly to find high-quality products and services at a great value. In this budget-conscious economic climate, developing a robust online presence is absolutely crucial for wedding pros seeking all available strategies to capture the attention of these couples ahead of their competitors.

About mywedding.com and Shane Co.
mywedding.com is currently one of the fastest growing online wedding resources in the world, in over 235 established locations in North America and the United Kingdom. Shane Co. is the largest privately owned jeweler and direct gem stone importer in the United States.

For more information, contact Kristen Hayashi at mywedding.com at (866) 469-9333 ext. 7252.

Media Contact: Kristen Hayashi mywedding, 866-469-9333 ext. 7252, kristen.hayashi@mywedding.com

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SOURCE mywedding.com

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