Scotch Whisky Brand Dewar's Announces 3-year Partnership with TED
LONDON, June 25, 2012 /PRNewswire/ --
Following a successful collaboration with TEDGlobal in 2011 and TED 2012 earlier this year, Dewar's are proud to announce a 3-year partnership with TED, launching at this year's TEDGlobal conference in Edinburgh, Scotland.
The conference brings together renowned international speakers from a wide array of fields including technology, science, academia, entertainment and design, including visual affects guru Robert Legato (Avatar) and singer/songwriter Macy Gray. Dewar's will be served up during the week at hosted events, included in that is the exclusive after party at The Caves, an intimate venue in the heart of Edinburgh where TEDGlobal delegates will be treated to live music from globally celebrated artists.
Earlier this year Dewar's partnered up with TED, the non-profit organisation dedicated to "Ideas Worth Spreading" to showcase the brand new Dewar's Hub, a revolutionary interactive experience that distilled and visualised real time Twitter conversations. Fusing beautiful visuals with incredible Kinect technology, the Dewar's Hub allowed users to play with real-time TED conversations projected on a plinth, where you could then sort through tweets using hand motion detection and literally be part of the conversation.
"We're partnering with Dewar's over the next three years to focus on collaborations that grow our collective vision of exploring and spreading great ideas," said Ronda Carnegie, Head of Global Partnerships at TED.
Tom Swift, Global Marketing Manager, Dewar's, said: "Dewar's is extremely proud to announce its 3-year partnership with TED. Through this collaboration, we will demonstrate our commitment to innovation and ideas, ensuring we continue to push the boundaries of creativity. We've got exciting plans for TEDGlobal 2012 and are looking forward to bringing them to life."