GroupM Selects Buddy Media as Preferred Social Ad Partner Globally
WPP Media Investment Management Arm Will Roll Out Buddy Media's BuyBuddy Social Ad Software To All Agencies
NEW YORK, May 21, 2012 /PRNewswire/ -- Buddy Media, the social enterprise software of choice for eight of the world's top ten global advertisers, today announced that GroupM has selected the company's BuyBuddy social ad product as its preferred social ad management partner.
GroupM will roll out Buddy Media's BuyBuddy to all of its agencies, including Maxus, MEC, MediaCom, Mindshare, M80 and other business units. It will also begin training on how to maximize the benefits of Buddy Media's unified social marketing software solution across paid, owned and earned media.
"After extensive evaluation of the marketplace, GroupM is excited to deploy Buddy Media's social ad software to all of our agencies," said Rob Norman, CEO, GroupM Interaction Worldwide. "Social media success is of critical importance to our clients, and Buddy Media is the proven self-serve solution in market that has a focus on empowering agencies and being a true partner. We will continue to work with other partners but believe this consolidation will offer our clients and teams the opportunity to develop consistent high performance in a rapidly developing market."
"We are proud that GroupM has chosen Buddy Media as its preferred social ad partner," said Michael Lazerow, CEO and Founder, Buddy Media. "Our self-serve social ad buying technology will make it easy for any GroupM agency to effectively scale and measure social spend for their clients."
GroupM invested $200 million in Facebook advertising in 2011. Social network ad revenues will grow to nearly $10 billion in 2013, up from to $5.54 billion in 2011, according to eMarketer.
About Buddy Media
Buddy Media is the social enterprise software of choice for eight of the world's top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is the most award winning social enterprise software company, winning the prestigious TechCrunch "Crunchie" Award for Best Enterprise application, named to the Advertising Age 2011 "Digital A-list," and CEO and Founder Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young. For more information, visit http://www.buddymedia.com.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
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