Makita, the Official Power Tool of the Mexican National Soccer Team, and Eurosport/SOCCER.com, bring back the "El Tricolor" contest
HILLSBOROUGH, N.C., Aug. 2, 2012 /PRNewswire/ -- For the third year in a row, Makita U.S.A., Inc and Sports Endeavors, Inc. (better known as Eurosport/SOCCER.COM) have come together to present the "El Tricolor" contest on soccer.com/espanol.
"El Tricolor" refers to the three colors of the Mexican flag (red, white and green) and the same colors the Mexican National Soccer Team wears. Makita and Eurosport are sponsoring a contest inspired by these colors and the fans that support them. Fans will have the chance to win replica apparel signed by some of Mexico's biggest players, a Makita 18V LXT Lithium-Ion 7-Piece Cordless Combo Kit, and $1,000 worth of Eurosport gift cards. Visit soccer.com/espanol or soccer.com/eltricolor for rules, restrictions and details.
"Makita is committed to the Hispanic contractor and to help them build their dreams with power tools that are more compact with less weight yet deliver industrial power and results," said Raquel A. Navarrete, Marketing Specialist of Emerging Markets. "Off the jobsite we know that the Hispanic contractor has a passion for soccer, and our partnership with Sports Endeavors in the El Tricolor contest is an exciting opportunity to make a connection."
Makita is the Official Power Tool Sponsor of Major League Soccer as well as the Mexican National Soccer Team. Makita has almost 100 years of experience in advanced motor design and utilizes leading-edge technology and innovation. With a schedule full of Olympic games, Word Cup qualifying matches and international friendlies, "El Tricolor" will encourage fans to unite in support of their favorite squad.
"We are very committed to our partners and glad to continue supporting Makita, their commitment for soccer and its fans, and to continue our relationship with the Hispanic community. The increase in popularity in soccer in the United States is largely due to the Hispanic community, and Hispanic community is the fastest growing segment of our business. We're happy to continue this contest and foster these connections," Vicente Navarro, Eurosport's Director of Hispanic Marketing said.
Eurosport is the leading soccer retail in the United States and in 2007, expanded its products (catalog and website) to accommodate the growing Hispanic population. Spanish-speaking fans can shop have even more options to shop through soccer.com/espanol, reading the Eurosport en Espanol catalog. Eurosport will be promoting the "El Tri" contest through social media, and Spanish-speaking fans can interact with each other and Eurosport at facebook.com/Eurosport and follow the contest, along with product launches and soccer conversations at twitter.com/soccerdotcom_es.
For more information about expanding your business' outreach and advertising opportunities with Eurosport, visit soccer.com/mediakit for information in English and Spanish.
About Eurosport: Founded in 1984, Sports Endeavors, Inc., (better known as Eurosport/SOCCER.COM), is the world's leading authentic grassroots soccer company, and the Eurosport catalog has the largest distribution of any U.S. soccer publication. Eurosport is committed to promoting soccer at all levels, and to educate players, referees and their families about the game and its equipment. Sports Endeavors also operates leading online retail sites for lacrosse and rugby: lacrosse.com and worldrugbyshop.com.
Makita is a worldwide manufacturer of industrial-quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are lighter and more compact that still deliver industrial-strength power and results. Makita US.A., Inc. is located in La Mirada, Calif. and has a wide distribution network throughout the U.S. For more information, call 800/4 MAKITA (800/462-5482) or visit makitatools.com. Connect with Makita at facebook.com/Makitatoolspage, twitter.com/makitatools and youtube.com/makitapowertools.
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