Website is the Number One Marketing Tool for Adult Students
CEDAR RAPIDS, Iowa, Aug. 1, 2012 /PRNewswire/ -- According to findings from Stamats 2012 Adult StudentsTALK™ research, the number one marketing tool for a college or university seeking to attract adult students is the web.
- For the fourth year in a row in Stamats national study of this audience, the web has been identified by prospective adult students as being their most frequently used source for finding out information when they are starting their college search.
With this level of impact, Search Engine Optimization and your school's institutional website should be the top priorities of marketing and recruitment teams who are looking to attract and communicate with prospective adult students. And while prospective adult students "finding you" is one thing, their ability to find what they are looking for quickly and easily is also critical to your overall success.
What adults are looking for on institutional websites really boils down to a handful of items:
- Cost to attend
- Program offerings (majors)
- Financial aid services
- Time to completion
- Classroom format (when classes are offered)
- Those seeking a bachelor's or associate's degree –
- Transfer credit policy
- Credit for prior experience (prior learning)
Dr. Brenda Harms, Associate Vice-President of Client Services at Stamats will be presenting this year's findings from the Stamats national study on prospective adult students on August 3rd at the Council of Accelerated Programs National Conference in Denver, Colorado.
In addition to this information, key topics addressed in the annual survey include:
- The role that acceleration plays in college choice
- An increasing preference by adult students for programs that are offered in a hybrid delivery format
- How adult students define "quality" in relation to academics
- Who is involved in helping adults make their decision about returning to school
Stamats is recognized and respected as the nation's leading higher education integrated marketing thought leader. The 2012 Adult StudentsTALK™ study was a nationwide web-based survey of 739 adults who were somewhat or very likely to continue their education within the next three years. The sample was intentionally drawn to look at certificate, associate's, bachelor's, and graduate degree seekers.
SOURCE Stamats Communications, Inc.Back to top