Alliance Yields New Analytic Capabilities and Insights to Healthcare Market Research
FORT WASHINGTON, PA, June 27, 2012 /PRNewswire/ - Today, The Research Intelligence Group of Fort Washington, PA, and Patient Crossroads, Inc. of San Mateo, California, a company specializing in developing patient advocacy groups, announce a new alliance.
By bringing together the strengths and assets of both companies, the alliance will allow health care and pharmaceutical companies to conduct highly effective market research among low incidence, disease/condition-specific patient populations, yielding significant new insights to health care professionals while simultaneously creating cost efficiencies.
Healthcare and Pharmaceutical companies have historically conducted research among low incidence populations by surveying Health Care Professionals. While this approach yields significant insights for costs that fall within client budgets, these types of research often significantly under-report the impact of patient emotions on their decision-making process. "We believe formalizing our collaboration with Patient Crossroads will allow TRiG to provide our Health Care and Pharmaceutical clients with new insights to better understand the critical role that patients play in their ongoing treatments. This allows our clients to obtain a new and highly effective listening post for patients who often feel ignored, " says Ron Cosgrove, President of TRiG's Healthcare Division.
Kyle Brown, CEO of Patient Crossroads, concurs. "Patient Crossroads has been dedicated to forming patient communities to support advocacy, awareness and education. Our collaboration with TRiG allows our communities to have a stronger voice leading to more favorable outcomes for patients and healthcare organizations, alike."
The Research Intelligence Group is the U.S. Division of Leger Marketing, the largest independent Canadian-based marketing research company. With more than 600 market research professionals, Leger has delivered world-class professional standards and has earned the prestigious Gold Seal certification from the Marketing Research Industry Association. Since being founded in 1986, Leger Marketing has provided unparalleled excellence in every aspect of our offering. http://www.trig-us.com/
About Patient Crossroads
PatientCrossroads provides registry systems that connect communities of people with rare diseases and scientists studying those conditions. The organization offers software, technology, management and data curation services. To support rare disease groups that do not have patient registries, the Office of Rare Diseases Research at the National Institutes of Health (NIH) and PatientCrossroads have launched the Global Rare Disease Registry and Data Repository. http://www.patientcrossroads.com/
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