Online Privacy Concerns Propel Abine's DoNotTrackPlus App to One Million Downloads since February
Government Initiatives, Corporate Missteps with Personal Privacy, and Facebook IPO Credited with Driving DoNotTrackPlus Success
BOSTON, June 12, 2012 /PRNewswire/ -- Abine, Inc., a Boston online privacy startup, announced that its DoNotTrackPlus (DNT+) privacy app has surpassed one million downloads since its launch in February. Consumer concern about online privacy has grown consistently over the past year due to the Obama administration's online privacy efforts, proposed privacy legislation like SOPA and CISPA, and frequent privacy missteps by companies such as Facebook, Google, and Apple. Against this backdrop, Abine's DNT+ has answered a strongly-felt consumer need.
Ad networks, social networks, and tracking companies follow every move that Internet users make online, including the sites they visit, things they click, and products they buy. The free DNT+ browser add-on blocks monitoring by more than 200 tracking companies, allowing consumers to browse freely and safely across the Internet with Chrome, IE, Firefox, and Safari. In addition, DNT+ is the only tool on the market whose technology can effectively block tracking by Facebook, Twitter, and other social networks without disabling the ability to "like," share, or otherwise socially interact with a site's content.
"The lack of online privacy is a big and growing problem, and we're seeing Facebook's recent IPO bring the issue into even sharper focus. We attribute reaching the one million downloads milestone so quickly to people's growing awareness of, and concern for, their online privacy," said Bill Kerrigan, Abine CEO. "Abine is 100% committed to giving people the tools they need to preserve their online privacy. In fact, we can't even publicize the person who had the millionth download of DNT+ because don't track our customers and don't know who they are."
DNT+ is available at abine.com and is completely free. The tool has been well-received by customers and consistently maintains good reviews for its simplicity and unique functionality. One of its most-loved features is its ability to block tracking behind social buttons, such as Facebook's "like" buttons, while still allowing users to interact and share when they choose to do so.
Recent research reported by Consumer Reports revealed that 71 percent of Americans are "very concerned" about companies selling or sharing their personal information without their permission. With its suite of privacy products, Abine is helping consumers take control back and improve their online privacy. Whether a consumer wants a little or a lot of privacy, the downloadable tools and services available at abine.com can help. In addition to DNT+, Abine offers DeleteMe, a subscription service that finds and removes personal data such as addresses, emails, and lists of family members from people search sites and other data brokers. The company also recently launched PrivacyWatch, a new alert system created by Abine's privacy experts to help consumers understand and continuously improve their privacy on Facebook.
Abine provides consumers with online privacy solutions that are innovative, easy to use, and work for everyday web users. With proven tools, Abine enables people to both benefit from the Web and retain control over their personal information. Abine is backed by premier venture capital firms Atlas Venture and General Catalyst Partners. Abine: The Online Privacy Company ™. Abine.com.
Gerald Kimber White
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