ViVOtech Hires Former GSMA Business Lead for NFC as VP of Business Development for Telecommunications and Channel Management
Nav Bains, Former Business Lead for NFC at GSM Association and Champion of its Pay-Buy-Mobile Initiative Using NFC and SIM for Telcos, to Lead Business Development and Expand Mobile Payments
SANTA CLARA, Calif., May 7, 2012 /PRNewswire/ -- ViVOtech, the near field communication (NFC) software and systems company, today announced that the former GSMA Business Lead for NFC, Nav Bains, has joined ViVOtech as the vice president of business development for telecommunications and channel management. In this role, Bains is responsible for working with Mobile Network Operators (MNOs) around the world, as well as with global channel partners to which ViVOtech provides its Trusted Service Manager (TSM) software and NFC interactive marketing platform software.
"Nav will be a huge asset to ViVOtech, as an incredibly seasoned veteran of the MNO and mCommerce space," said Mohammad Khan, president and founder of ViVOtech. "With the accelerating adoption of NFC throughout the industry, coupled with ViVOtech's continued growth in commercial deployments of its NFC TSM and marketing platform software, the addition of Nav to our team is very timely and we look forward to growing our position in the MNO and integrator channel markets globally under his leadership."
Bains, who has a doctorate in physics, was previously responsible for the mobile money initiatives in the GSMA. He was primarily involved in the Pay-Buy-Mobile (PBM) initiative where NFC is used to enable SIM-based mobile payments. Bains was the PBM project director since its inception in 2007, which today boasts over 61 MNOs participating in the project. Bains held his position at GSMA for nearly six years and brings more than 22 years of experience from the telecommunications industry.
"This is a defining time for the deployment and adoption of NFC technology worldwide, and ViVOtech's collaborative approach to improve adoption and overcome industry barriers is one that I fully support," said Bains. "I look forward to working with the ViVOtech team as we deliver a technology that will enhance the shopping and payment experience for consumers worldwide via their mobile devices."
ViVOtech, the near field communication (NFC) software and systems company, enables rich mobile commerce solutions for in-store payment, loyalty, marketing, and merchandising. Merchant, payment, mobile, web and advertising companies use ViVOtech solutions to enhance customer experience and grow their business. ViVOtech has shipped nearly 1 million NFC contactless readers and conducted more than 40 field trials of its NFC software, making ViVOtech NFC technology the broadest, most tested and deployed worldwide. Founded in 2001, Silicon Valley-based ViVOtech provides the key building blocks of the NFC ecosystem: smart applications for enhancing the customer experience, trusted service manager (TSM) software, and point of sale systems. ViVOtech's' investors include Alloy Ventures, Citigroup, Draper Fisher Jurvetson (DFJ), EDBI (Singapore), First Data Corporation, Miven Ventures, Motorola Solutions Ventures, Motorola Mobility Ventures, Nokia Growth Partners, NCR, SingTel Innov8, and Sprint. Join the NFC revolution at http://www.ViVOtech.com.
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