Shiny Ads Enters UK Market with Unanimis and Gumtree Partnerships
Publishers Use Shiny Ads Technology to Automate Premium Ad Sales
TORONTO, Aug. 16, 2012 /PRNewswire/ -- Shiny Ads, leading premium advertising technology company that provides sell-side automation for digital publishers, today announced that the company has entered the UK market via a pair of major new partnerships. Shiny Ads has formed agreements with Gumtree, a leading UK website for rental properties and jobs, and Unanimis, an advertising representative company that is part of the Orange France Telecom Group. The partnerships allow Gumtree and Unanimis advertisers to use the white-labeled Shiny Ads self-serve platform to quickly and easily purchase premium guaranteed ads across the publishers' individual networks.
Gumtree's Shiny Ads self-serve platform will enable small advertisers to place ad orders unassisted on the Gumtree web site. Unanimis, which functions like a network but offers complete transparency in advertiser buying, has deployed Shiny Ads' unique technology on several of the sites it represents.
With Shiny Ads' easy-to-use interface, Gumtree and Unanimis advertisers can choose ad size and select locations, create or upload banners, select audiences, pay for and monitor their campaigns – all within the Gumtree or Unanimis web sites.
The Shiny Ads self-serve advertising platform is a powerful solution with extensive flexibility that enables Gumtree and Unanimis to customize the look and feel of their self-serve. By integrating directly into the publishers' ad servers via their APIs, the Shiny Ads platform provides seamless ad management capabilities for ad operations teams.
Furthermore, Shiny Ads supports British Pounds natively so that UK advertisers can pay with their home currency and Gumtree and Unanimis will be reimbursed in British Pounds. All taxes (VAT) are also collected and remitted by Shiny Ads.
'We're pleased to be working with Shiny Ads who are providing the back end technology to support our Self Serve Banner Advertising product which provides a great tool for our smaller SME clients to design their own creative and self-serve a display advertising campaign on Gumtree.com," said Poonam Joshi, Head of Ad Operations.
"Gumtree and Unanimis both have tremendous reach in the UK," said Shiny Ads founder and CEO Roy Pereira. "We're excited about working with these companies to help them improve service and revenue generation for smaller ad purchases across their premium publisher networks."
Gumtree.com is the UK's number one classifieds website. With a presence in 48 cities across the UK and eight times more visits that its closest competitor, Gumtree.com is like a local noticeboard, helping to connect 13.7 million people across the UK to buy, sell, find or swap anything from cars, jobs, property to day-to-day stuff and services in their neighborhoods.
Unanimis is the UK's largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile. Acquired by the Orange France Telecom Group in Aug 2009, Unanimis now incorporates Orange.co.uk and Orange Mobile Portals into their ad network offering. Unanimis creates value from online audiences for both advertisers and publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience. Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience through the internet and mobile. It meets the advertisers' objectives, whether it is to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.
About Shiny Ads
Shiny Ads, www.shinyads.com, is a digital advertising technology company specializing in improving publisher revenue and profits with sell-side automation for premium inventory, which accounts for approximately 70 percent of the multibillion-dollar display ad market. Shiny Ads develops advertising technologies that enable digital publishers to more effectively sell premium inventory, delivering programmatic purchasing platforms that streamline publisher sales, finance and ad operations team workloads and enable them to focus on more strategic activities. To learn more, please visit www.shinyads.com.
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