CITGO Introduces CITGO Good Rewards Program For Visa Account Holders
Consumers Earn CITGO Gift Cards With Multiple Visits to CITGO Retail Locations
HOUSTON, May 31, 2012 /PRNewswire/ -- CITGO Petroleum is launching CITGO Good Rewards, a summer promotion that allows consumers to earn CITGO Gift Cards with eight minimum purchases of $20 or more made with a Visa card enrolled in the program. Running from June 1 through Sept. 20 in all CITGO markets, the program is designed to give customers even more reasons to visit their locally owned CITGO stations for quality fuel.
"We know that summer is an ideal time to offer rewards for consumers who shop at one of the almost 6,000 locally owned CITGO stations," said Alan Flagg, general manager of light oils marketing for CITGO. "One of the great benefits of the CITGO Good Rewards program is that it recognizes consumer loyalty and encourages consumers to come back again and again to earn rewards for gasoline purchases that can be used for food and fuel for summer travels."
The program utilizes the Visa Offers real-time messaging platform to confirm qualified purchases and keep account holders up-to-date on their progress toward earning a gift card.Starting June 1, customers can enroll in the program at www.CITGOGoodRewards.com, register up to three eligible Visa cards and provide a mobile phone number to receive updates via SMS text messages. After eight purchases of $20 or more between June 1 and Sept. 20 with their enrolled Visa card, consumers will receive redemption instructions for a $15 CITGO Gift Card.
"The CITGO Good Rewards card is a great example of how Visa Offers programs make it possible for Visa account holders to earn rewards on-the-go for making everyday purchases," said Leigh Amaro, head of media and advertising solutions, Visa Inc. "We designed a program with CITGO that offers value to Visa account holders and CITGO Marketers and Retailers."
To learn more about the CITGO Good Rewards Program, consumers can visit www.CITGOGoodRewards.com. They can also look for television, radio, out-of-home advertising and point of purchase materials in markets across the CITGO footprint starting in June.
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petroleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.
For more information about CITGO, visit www.CITGO.com.
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