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JTV® Joins List of Sponsors for Lifetime's New Competition Series American Beauty Star


KNOXVILLE, Tenn., Sept. 11, 2017 /PRNewswire/ -- JTV (Jewelry Television®) announced that it has joined the list of sponsors for Lifetime's new competition series, American Beauty Star, which premieres Thurs., September 21 at 10:30 p.m. EST.

Hosted by international supermodel Adriana Lima, American Beauty Star will chronicle twelve hair and make-up mavens as they battle for beauty supremacy. Each week, the contestants will compete in a series of beauty challenges, creating high-end editorial and runway-ready looks. Throughout the competition, JTV will have a prominent role in each episode, with contestants accessing the Accessory Wall to finish their looks, as well as a JTV dedicated challenge where the contestants create a look inspired by and built around a specific piece of jewelry. The winner of the JTV dedicated challenge will receive $10,000 worth of jewelry from JTV. At the conclusion of the competition, the winning contestant will also receive $10,000 worth of jewelry from JTV.

"This sponsorship of American Beauty Star is a great opportunity for JTV to align with a new series that complements our brand and product offering," said Jill Johnson, Vice President of Marketing for JTV. "As we look for new ways to engage with consumers, especially those who are younger and new to JTV, the integration with American Beauty Star will be an incredibly effective vehicle for JTV to not only capitalize on the anticipated popularity of the program but will help introduce JTV and all we have to offer to a new demographic of potential customers."

In addition to the American Beauty Star program integration, JTV will air its own new show, StarStyle, at 11:30 p.m.12 a.m. EST immediately following each American Beauty Star episode to discuss the jewelry featured. JTV is also launching JTV's American Beauty Star Sweepstakes where consumers can enter to win a trip to Los Angeles and receive a beauty makeover by a 2017 American Beauty Star contestant. The winner will also receive airfare for two (2), hotel accommodations, $1,000 cash, $1,000 JTV shopping spree, and a Wolf Jewelry Travel Case. The sweepstakes runs through November 30, 2017. For more information or to enter, please visit:

About JTV
JTV (Jewelry Television) is the leading retailer of jewelry and gemstones in the United States. Privately-held with a proven 24-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 86 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company's website,, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2015. Visit for more information or socially connect with JTV at: FacebookTwitterLinkedIn and Instagram.

Media Contact:
Telleen Gegner

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