LiveXLive and Paleo Festival Enter Exclusive, Multi-Year Production and Worldwide Distribution Partnership
Fans will get to experience one of Europe's best summer festivals, taking place in Nyon, Switzerland in mid-July with headliners Red Hot Chili Peppers, Arcade Fire, Macklemore & Ryan Lewis, the Pixies, and Jamiroquai
BEVERLY HILLS, Calif., July 11, 2017 /PRNewswire/ -- Loton, Corp.'s (OTC: LIVX) subsidiary LiveXLive, the worldwide premium live music video streaming network, today announced that the Paleo Festival de Nyon has entered into an agreement with LiveXLive to produce, curate, and amplify the festival experience to fans around the globe. The strategic partnership kicks off at this year's festival, taking place July 18th-23rd, 2017 in Nyon, Switzerland.
LiveXLive's team of music industry veterans and streaming video innovators will produce both the festival audience's video experience in addition to the global live broadcast to connected screens. Although the final streaming lineup has yet to be announced, headliners for Paleo Fest 2017 include the Red Hot Chili Peppers, Arcade Fire, Macklemore & Ryan Lewis, the Pixies, Jamiroquai and Midnight Oil.
Paleo began in 1976 and has grown into one of the most loved music festivals in all of Europe. It was recently named 2017's "Best Medium-Sized Festival" in Europe (hosting approximately 50,000 fans per day and 250 acts a year) during the European Festival Awards ceremony, besting 350 contenders, and is the largest in Switzerland. Six million fans have experienced the fest over the years and past headliners have included Arctic Monkeys, Smashing Pumpkins, Santana, Iron Maiden, Sting, David Guetta, Kings of Leon and Neil Young. Its reputation has grown so strong that for the last 12 years it has sold out before the lineup is even announced.
LiveXLive's industry leading production and content teams will create a vivid, HD viewing experience comparable to having a front row ticket and all-access pass. Programming will include premium quality live performance streams, DJ sets, artist interviews, as well as behind-the-scenes exclusives. Branded content opportunities are also being developed for select clients.
"Paleo is the kind of intimate, high quality festival that fans deserve to discover," said Rob Ellin, CEO and Chairman of LiveXLive. "With its long history and amazing lineup, it's going to be a thrill to add it to LiveXLive's offering of premium international music experiences."
"Paléo Festival's organization is very glad to begin this thrilling partnership and to share its musical experiences and unique atmosphere through LiveXLive", said Michèle Müller, Head of Communication of Paléo Festival.
The partnership with Paleo is the latest example of a world-class music festival or venue looking to LiveXLive to implement a production and promotional strategy that will drive live audiences and viral views of the festival content. Since launching in May 2015, LiveXLive has broadcasted performances from the leading music festivals and venues including artists such as Katy Perry, Rihanna, Metallica, Maroon 5, Sam Smith, Elton John, Rod Stewart, One Republic, Bruce Springsteen, Fergie, John Legend, Avicii and others.
LiveXLive, a subsidiary of Loton, Corp. (OTC: LIVX) is one of the world's only premium internet networks devoted to live music and music-related video content. Since the company's launch in 2015, LiveXLive has been building an online destination for music fans to enjoy premium live performances from music venues and leading music festivals around the world, such as Rock in Rio, Outside Lands Music and Arts Festival and Hangout Music Festival, as well as premium original content, artist exclusives and industry interviews. The LiveXLive platform has featured performances and content from some of the most popular artists in various music genres, including Rihanna, Katy Perry, Radiohead, Metallica, Duran Duran, Chance The Rapper, Bruce Springsteen, Major Lazer and Maroon 5. For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive
Since 1976, and the «First Folk Festival» that drew an audience of some 1,800 people in the town assembly rooms in Nyon, Paléo Festival is today one of Europe's most important musical events. Since its creation, the Festival has been growing in a regular and managed way, gaining steadily in professionalism during this period of development. Each year, more than 250 concerts and shows are on offer to the 230,000 members of the public who fill the Festival's 84-hectare site, situated above the town of Nyon. To this day, more than 6 million people have contributed to this unwavering popular success. For more than fifteen years, the Festival has been sold out before it even started and enjoys an ever-growing reputation. Paléo Festival is noted for some unforgettable shows and a variety of architectural and artistic structures inviting dreamlike contemplation.
Forward Looking Statement
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission, press releases and other communications.
SOURCE LiveXLiveBack to top