Pineapple Express Launches New Logo and Style Guide for its THC® Lifestyle Brand
Company's new THC® style guide launch coincides with the recent legalization of adult-use marijuana in California, Massachusetts, Maine and Nevada and medical marijuana use in Arkansas, Florida, Montana and North Dakota.
LOS ANGELES, Jan. 11, 2017 /PRNewswire/ -- PINEAPPLE EXPRESS, INC. (OTC Grey: PNPL) (the "Company"), a publicly traded company that offers consulting, technology, investments, turn-key property rentals and branding concepts to businesses in the legal cannabis industry, announced today that it has launched a new THC® brand vision, logo, and style guide to capitalize on licensing merchandise which will display the THC® trademarked name and logo on lifestyle products.
"Approximately 20% of all Americans now live in states where recreational marijuana use is legal and 60% live in states where medicinal marijuana is legal," said Matt Feinstein, Chief Executive Officer of Pineapple Express. Feinstein added, "Timing couldn't be more perfect to broaden the appeal of our brand now that cannabis is becoming legal in the U.S. We've updated the THC® legacy brand with a new brand vision and logo in line with the modern consumer. Cannabis is no longer a fringe activity–there is now a community that is active creatively, politically and commercially who embrace legal cannabis to enhance their lives. THC® is a lifestyle brand for the cannabis community that will provide high-quality products for self-expression."
Theresa Flynt, VP of Business Development for Pineapple Express, stated "The style guide serves as a blueprint for licensees. It is the true foundation of brand development. It establishes and conveys the standards for which the brand is communicated to the consumer," Flynt added, "We believe the new style guide encompasses the real essence of the THC® brand identity, voice, tone, fonts, color palettes and other elements needed to create products, bringing the logo and brand to life."
Style Works LLC created the style guide for Pineapple Express' THC® brand and The Sharpe Company represents the THC® brand for licensing.
About Pineapple Express
Headquartered in Los Angeles, CA, Pineapple Express is a publicly traded company that invests in, expands, and brands existing and newly established canna-businesses through expert consulting and cutting-edge technology. We provide capital to our canna-business clientele, lease real properties to canna-businesses, and provide consulting and technology to operators within the cannabis industry. We intend to create a nationally branded chain of company-owned cannabis retail stores under the "Pineapple Express" name, as soon as federal laws allow. As long as cannabis remains federally illegal, our operations will be limited to consulting, product licensing, leasing to and investing in existing and new canna-businesses, selling industry specific technology and branding/retail concept support services. Home to some of the most experienced and well-connected minds in the business, Pineapple Express is at the forefront of the legal cannabis industry.
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