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Introducing Little Black Dress Vodka: Designed by Women, for Women

 
 

Libation Innovation with a Nod to Doing Good

LOUISVILLE, Ky., Feb. 29, 2012 /PRNewswire/ -- The little black dress is an iconic symbol of simple elegance—every woman's easy choice for looking good and feeling confident. Just like its namesake, new Little Black Dress Vodka is designed specifically to capture the essence of what women want in a cocktail: fuss-free, burn-free, and flavorful, with an eye toward calorie count. Developed entirely by a team of savvy ladies – from concept and product innovation, brand management to legal, production and finance – this is an industry rarity. This fully female team created vodkas they'd want to sip. In addition to its classic offering, Little Black Dress Vodka's three deliciously natural flavors – pineapple honey, blueberry pomegranate, and black cherry-vanilla – are only 90 calories per 1.5 oz serving. National distribution commenced mid-January 2012; each 750ml bottle retails for $13.99.

(Logo: http://photos.prnewswire.com/prnh/20120229/NY61569LOGO )

According to Laura Webb, Brand Director, "Too many people are intimidated by complicated cocktail recipes and ingredients. We wanted to design a brand all about women, accentuating ease and superb taste. We also realize a lot of women are mindful of the calories in cocktails, so when creating the Little Black Dress Vodka we wanted to provide excellent flavors that wouldn't require a lot of high calorie mixers, but rather taste great straight up or with only a few simple low calorie ingredients."

Dress For Success: a nod to giving back
The new "collection" will co-host the annual Little Black Dress Vodka and Wines Celebrity LBD Auction benefiting Dress For Success. More than $140,000 has been raised for women's charities by Little Black Dress since 2007. Scarlett Johansson is the first to donate an LBD for the 2012 auction; Sienna Miller, Kelly Ripa, Mariska Hargitay, Denise Richards, Garcelle Beauvais and Naturi Naughton quickly followed suit. Bidding begins May 9th and wraps up June 8th.

Responsible Drinking Is Always In Style.
©2012 Vodka and Flavored Vodkas, 32.5 – 40% ABV, Brown-Forman, Louisville, KY.
LITTLE BLACK DRESS is a registered trademark.
Per 1.5 oz serving size LBD classic vodka contains 100 calories, 0 g carbohydrates, 0 g protein, 0 g fat.
Per 1.5 oz serving size LBD flavored vodkas contains 90 calories, 2 g carbohydrates, 0 g protein, 0 g fat.

SOURCE Little Black Dress Vodka

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